(And it ain't pretty 
)
)
Let’s be real for a second: Backend work isn’t the fun, shiny, “look at me crushing it” part of business.
It’s the equivalent of doing your taxes or finally booking that dentist appointment.
You know it’s gotta happen—because ignoring it won’t magically fix anything—but ugh, the thought of actually doing it? Hard pass. 
That’s where Backend Architecture
comes in.
comes in. It’s the structure you’ve been putting off, avoiding, or just too damn exhausted to even think about.
Backend Architecture isn’t just about systems—it’s about building the kind of business you dreamed of back on day one.
You know, the day Sally on Instagram told you to open Canva and make 10k? (It didn’t quite work out that way, did it? 
)
) This is about creating a business that doesn’t crumble the second you step away. Whether it’s taking a holiday with the kids, sleeping in, or just having a moment to breathe, this is the work that makes it possible.
Sure, it’s not as exciting as going viral, but it’s the stuff that actually works.
No more scrambling or patching things together.
Instead, you’ll have a business that works even when you’re not.
Backend Architecture takes you from a mess of tools and constant firefighting to a seamless, connected system that handles sales, delivery, and follow-up—without you glued to your DMs or stories.
takes you from a mess of tools and constant firefighting to a seamless, connected system that handles sales, delivery, and follow-up—without you glued to your DMs or stories. Think of this as the Marie Kondo-ing your business backend. Because chaos doesn’t spark joy OR sales.
Module 1: The Numbers That Matter
We’ll uncover what’s really holding your business together (spoiler: it’s probably a mix of caffeine and sheer willpower) and why it’s slowly burning you out. Then, we’ll dig into the numbers and show you how some simple, strategic tweaks can transform your business and finally get you off that exhausting hamster wheel.
Module 2: Building Your Offer Stack 
No more offers floating around like lost socks in the laundry. We’ll map out your buyer journey step by step, starting with your LTO and core offer, and set the stage for future upsells or bumps (don’t panic, we’ll get there). The goal? To create a seamless flow that turns “meh, maybe” into “shut up and take my money!".
Module 3: Funnel Foundations
No more last-minute launch scrambles or ghosting your leads like a bad Tinder date. We’ll set up your funnel foundations—taking your audience from their first click all the way to your core offer. Segmentation, tagging, email flows, follow-ups?
All sorted and baked in, so nothing (and no one) falls through the cracks.
All sorted and baked in, so nothing (and no one) falls through the cracks.
Module 4: Smart Automations 
Say goodbye to tech meltdowns. We’ll set up automations that sell, deliver, and follow up - using smart tools and simple logic that won’t make your brain explode. It’s all about working smarter, not harder, so you can focus on the fun stuff while your systems do the heavy lifting.
Module 5: Your Ultimate Tech Stack 
Let’s talk tools, baby! This module is all about building your ultimate tech stack—choosing the right platforms for your biz and making them play nice together. And if you’re not using Zapier yet, get ready to have your mind blown. It’s like the glue that connects all your systems, automates the boring stuff, and makes your business run smoother than a freshly waxed surfboard.
Module 6: Launch + Test 
Time to put your shiny new system through its paces! We’ll stress test everything to make sure it’s rock solid. Whether it’s a slow season, a surprise growth spike, or you’re sipping cocktails on a beach somewhere, your system will keep humming along.
Bonus Modules + Simple Templates 
Get ready to make your life easier (and your backend smoother) with practical, easy-to-use templates and tools to help you map out your offers, clarify the transformation they create, and double-check that all the moving parts connect seamlessly.
We’re talking about creating a connected offer suite that makes sense (and sells), a funnel that flows like a dream, and the foundation for a business that doesn’t need you glued to your laptop 24/7 just to keep the lights on.
You want to take Fridays off without your revenue ghosting you?
Backend Architecture gives you that.
Not at all. Backend Architecture is about logic — not code. You’ll be learning how to connect your systems using simple triggers and actions — the kind that tell your tools what to do, and when.
If you can write an email, follow a flowchart, and copy-paste from a doc — you’ll be fine. 
We’re not wiring anything complicated.
We’re setting up smart, lightweight automations so you don’t have to do everything manually.